PRIVACY POLICY

The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed by Tail Wag when you use one of our games or applications. This privacy policy governs and details the main principles that Tail Wag applies to the data we collect and process to:

(i) develop, publish and monetize mobile games and applications (“Tail Wag Games and Applications”).

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact Tail Wag as indicated in the contact section of this policy.

Tail Wag Games & Applications

Why does Tail Wag collect data from its games and applications?

When you install and use Tail Wag mobile applications, we can collect and process some of your data for different legitimate purposes.

You will find below explanations regarding the reasons why Tail Wag may collect data and the legal bases Tail Wag relies on in each case.

Tail Wag collects data:

To provide you with the services you asked for (i.e. knowing that you completed prerequisites to unlock additional content)
- Legal basis – such data processing is strictly necessary for the service(s) asked
To run analytics and understand how users interact with our product and services in order to continuously improve it either directly or through third party partners (i.e. identifying errors or adjusting game settings)
- Legal basis for third party analytics - Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, Tail Wag only shares personal data collected through Tail Wag Games and Applications with third party partners that provide Tail Wag with analytics services once you express your consent through the pop-up notice included in our apps.
To serve advertising tailored to the preference and interests of our users and allow Tail Wag to continue to provide free services and products
- Legal basis – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, Tail Wag only processes or shares personal data collected through Tail Wag apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.

For all data processing activities that rely on users’ consent, you can withdraw your consent at any time. Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.

What data does Tail Wag collect from its apps and games?

For all the purposes listed above the data that Tail Wag collect is limited to:

The apps you are using
Your IP address
Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)
Technical information about the device you use and your connection (user agent, type of connection, timestamp)
Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)

Who your data may be shared with & why?

Tail Wag does not share your personal data with third parties without your prior consent in the countries where collecting users’ consent may be required by applicable laws and regulations.

When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:

Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.

Those partners usually collect data via their own tools (Software Development Kits or “SDK”). You will find a list of our partners implementing advertising SDKs through our applications and the privacy policies of their services that describe their practices and allow you to exercise your rights directly toward them hereafter:

Unity Ads and Unity Analytics - https://unity3d.com/legal/privacy-policy
Google Analytics - https://policies.google.com/privacy
Authorities: only to the extent we are obliged to by applicable laws and regulations.

Security and other important information

How long does Tail Wag keep your data?

Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary by Tail Wag.

Children data

Tail Wag never knowingly or willingly collect(s) any personal data concerning children under 16 years of age.

What rights do you have?

Consent withdrawal

You can change your consent status at any time from the device Settings.

Tail Wag does not sell the personal information of its users. Tail Wag uses Unity Analytics in order to improve the content of our games and to adapt and personalize your experience and the ads shown through the Unity Ads service.

Adjusting your consent in your device settings will allow you to block the collection of data for these purposes and will de facto prevent the sharing of information with the Unity Analytics service and/or Unity Ads.

Rectification and erasure

In order for your data to be erased or rendered inaccessible you can either:

reset your mobile advertising identifier (IDFA on iOS, GAAID on Androïd) or activate “Limit Ad Tracking” in your device’ settings in order to make previously collected data non-linkable to you or your device anymore and limit further data collection if you choose to enable the “Limit Ad Tracking” option.

Right to lodge a complaint

You may lodge a complaint with a Data Protection Authority. Our supervisory authority is the FTC.

https://www.ftc.gov/

Contact

TailWagDeveloper@gmail.com

and monetize mobile games and applications (“Tail Wag Games and Applications”).

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact Tail Wag as indicated in the contact section of this policy.

PRIVACY POLICY

(i) develop, publish and monetize mobile games and applications (“Tail Wag Games and Applications”).

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact Tail Wag as indicated in the contact section of this policy.

Tail Wag Games & Applications

Why does Tail Wag collect data from its games and applications?

When you install and use Tail Wag mobile applications, we can collect and process some of your data for different legitimate purposes.

You will find below explanations regarding the reasons why Tail Wag may collect data and the legal bases Tail Wag relies on in each case.

Tail Wag collects data:

To provide you with the services you asked for (i.e. knowing that you completed prerequisites to unlock additional content)

Legal basis – such data processing is strictly necessary for the service(s) asked

To run analytics and understand how users interact with our product and services in order to continuously improve it either directly or through third party partners (i.e. identifying errors or adjusting game settings)

To serve advertising tailored to the preference and interests of our users and allow Tail Wag to continue to provide free services and products

What data does Tail Wag collect from its apps and games?

For all the purposes listed above the data that Tail Wag collect is limited to:

The apps you are using

Your IP address

Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)

Technical information about the device you use and your connection (user agent, type of connection, timestamp)

Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)

Who your data may be shared with & why?

Tail Wag does not share your personal data with third parties without your prior consent in the countries where collecting users’ consent may be required by applicable laws and regulations.

When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:

Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.

Unity Ads and Unity Analytics - https://unity3d.com/legal/privacy-policy

Google Analytics - https://policies.google.com/privacy

Authorities: only to the extent we are obliged to by applicable laws and regulations.

Security and other important information

How long does Tail Wag keep your data?

Personal data collected, received and processed for the purposes described in this policy is not kept longer than necessary by Tail Wag.

Children data

Tail Wag never knowingly or willingly collect(s) any personal data concerning children under 16 years of age.

What rights do you have?

Consent withdrawal

You can change your consent status at any time from the device Settings.

Tail Wag does not sell the personal information of its users. Tail Wag uses Unity Analytics in order to improve the content of our games and to adapt and personalize your experience and the ads shown through the Unity Ads service.

Adjusting your consent in your device settings will allow you to block the collection of data for these purposes and will de facto prevent the sharing of information with the Unity Analytics service and/or Unity Ads.

Rectification and erasure

In order for your data to be erased or rendered inaccessible you can either:

Right to lodge a complaint

You may lodge a complaint with a Data Protection Authority. Our supervisory authority is the FTC.

https://www.ftc.gov/

Contact

TailWagDeveloper@gmail.com

and monetize mobile games and applications (“Tail Wag Games and Applications”).

This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.

Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact Tail Wag as indicated in the contact section of this policy.